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J.B. Hunt and UP.Labs establish Logistics Venture Lab to fuel innovation in logistics and freight

Oct 10, 2024 at 03:22 PM CST

At the UP.Summit, J.B. Hunt Transport Inc. and UP.Labs, a venture lab for transportation and mobility, announced the establishment of their Logistics Venture Lab.

"From the inception of modern intermodal transit to digital freight matching platforms to emerging safety technology and beyond, J.B. Hunt has always been people-focused, technology-empowered, and capacity-driven, and we’ve been on an innovation journey since our founding in 1961,” said Shelley Simpson, president and CEO at J.B. Hunt. “Our collaboration with UP.Labs will continue this journey as we look for new ways to disrupt, adapt, and accelerate across the transportation industry."

The logistics and freight-focused lab will aim to launch as many as six startups over the next three years to solve core strategic challenges within the industry. The startups, the first of which the companies target to begin launching in 2025, are inspired by opportunities to drive efficiency and solve common problems faced by providers in the logistics and freight transportation space. They will focus on key industry service areas such as brokerage, dedicated, intermodal, and truckload, among others.