Global brands partner with GMA Trucking to drive faster adoption of zero-emission heavy-duty vehicles

Jan 09, 2025 at 08:04 AM CST
The Center for Green Market Activation (GMA) is partnering with Smart Freight Centre to release a request for proposal (RFP) for zero-emission trucking service attributes through its zero-emissions trucking program, GMA Trucking. According to a media release, the RFP targets the deployment of approximately 250 Class 8 battery electric or hydrogen fuel cell trucks representing up to 14 million miles traveled per year. For context, only 760 new Class 8 zero-emission trucks were put on US roads in 2023. This pilot initiative represents a first-of-its-kind procurement leveraging a book and claim system to scale adoption of zero-emission heavy-duty trucks and increase access to zero-emission trucking services for companies with ambitious climate targets. The RFP seeks to overcome utilization, infrastructure and market challenges associated with Class 8 zero-emission truck deployment by connecting US carriers with corporate customers ready to take meaningful action to address their road freight emissions. “This is a very clear, very loud demand signal for any carrier paying attention,” said Kim Carnahan, GMA CEO. “Companies want zero-emission trucking services and are willing to make the investments needed to access them. This pilot procurement is just the beginning. As with similar buys in aviation and maritime, we expect the second round to eclipse this one many times over.”

Jan 09, 2025 at 08:04 AM CST

The Center for Green Market Activation (GMA) is partnering with Smart Freight Centre to release a request for proposal (RFP) for zero-emission trucking service attributes through its zero-emissions trucking program, GMA Trucking.

According to a media release, the RFP targets the deployment of approximately 250 Class 8 battery electric or hydrogen fuel cell trucks representing up to 14 million miles traveled per year. For context, only 760 new Class 8 zero-emission trucks were put on US roads in 2023. This pilot initiative represents a first-of-its-kind procurement leveraging a book and claim system to scale adoption of zero-emission heavy-duty trucks and increase access to zero-emission trucking services for companies with ambitious climate targets. The RFP seeks to overcome utilization, infrastructure and market challenges associated with Class 8 zero-emission truck deployment by connecting US carriers with corporate customers ready to take meaningful action to address their road freight emissions.

“This is a very clear, very loud demand signal for any carrier paying attention,” said Kim Carnahan, GMA CEO. “Companies want zero-emission trucking services and are willing to make the investments needed to access them. This pilot procurement is just the beginning. As with similar buys in aviation and maritime, we expect the second round to eclipse this one many times over.”