Ritter, a former freight broker himself once based in Austin, Texas, describes an office culture of Adderall-popping ne’er-do-wells, 9 a.m.-beer-guzzling frat boys and stoners who high-five each other whenever they sell a $5,500 load for $3,000 to some unsuspecting trucker of Eastern European birth they universally refer to as Vlad. The story is told through the eyes of Ritter’s protagonist, Chris. As Chris explains, "Some of them have too many k’s and v’s and y’s to pronounce, so the guys just called them all Vlad.” Chris details one such incident in the book:
